New wavy potato chips bring a tasty tide of change

January 7, 2019

KUALA LUMPUR – A new brand of potato chips will entice Malaysian consumers with a new wave of crispy, crunchy snacking experience accompanied by flavors loved by snack eaters.

URC Snack Food Malaysia, the manufacturer of a heritage brand “Jack ‘n Jill”, and Japan’s leading manufacturer of Snack food “Calbee” officially introduced “Jack ‘n Jill Calbee” potato chips at a launch featuring entertainer Alvin Chong at a launch in Sunway Pyramid.

“We anticipate that the Jack ‘n Jill Calbee Potato Chips will be much sought after by young Malaysian working adults who are always on the look-out for quality snack food that offers them great flavours.

“I’m confident that the fresh, crispy and extra crunchy potato chips will bring consumers’ snacking experience to the next level, turning these into a “must have” snack food and the best companion with their favourite screens”, said Mr Brian Go, general manager of URC Malaysia and Singapore.

The Jack ‘n Jill Calbee Potato Chips comes in two sizes, a 60-gram trial pack (RM 2.85) and a 170-gram family pack (RM 5.95), and offers three flavours.

The Smoky BBQ gives a sweet and smoky barbecue taste, while the Flamin’ Chilli offers hot and spicy potato chips which are local favourites.

The Classic Salted chips offer time-honoured crispy potato chips seasoned with salt.

URC-Calbee uses only premium quality potatoes in the production of the potato chips and runs it through stringent high-quality procedures to ensure freshness and taste.

The chips are also specifically cut into a wave-like shape to provide a flavourful well balanced potato chips that allows greater delivery of taste.

In conjunction with the launch of Jack ‘n Jill Calbee potato chips, URC Malaysia is organising the “Level Up Purchase and Win” contest, where every purchase of Jack ‘n Jill Calbee Potato Chips worth RM5 at participating outlets nationwide will entitle the purchaser an opportunity to win up to RM25,000 worth of prizes.

Jack ‘n Jill Calbee is now available at Malaysian retail outlets, convenience stores and hyper and super marts. -Bernama

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