January 7, 2019
KUALA LUMPUR – Prudential BSN Takaful Berhad (PruBSN) has received three top honours for its excellence in product innovation and marketing communications.
PruBSN received gold award for best small budget campaign at the 2018 Dragons of Malaysia Award based on its #TipsPruBSN Medical Awareness Campaign via facebook Live, which addressed issues surrounding health and wellness that are relevant to Malaysians.
At the 2018 Effie Awards Malaysia, PruBSN was conferred bronze award for products and services in financial services category, which recognised the excellent marketing efforts of its flagship starter-pack product, PruBSN Anugerah.
The company further bagged home the excellence in takaful insurance services award at the 2018 Malaysia Excellence Business Awards for its overall contribution to the takaful industry.
PruBSN Chief Marketing Officer, Wan Saifulrizal Wan Ismail commented, “These accolades underscore our robust efforts towards promoting health awareness and closing the protection gap across various market segments.
“We are thankful for the amazing support of our customers, staff, agents and partners who have put their trust in what we do.”
Over the years, PruBSN has continued to diversify its portfolio and collaborating with prominent partners in health tech such as Doctor2U and Prenetics to offer health platforms that helps create better overall health outcomes for the Malaysian population.
“With new technology changing the expectations of consumers today, takaful operators and insurers must evolve from meeting their protection needs only at point of claim to partnering with our customers throughout their life journey.
“This means enriching their health, supporting their treatment and recovery so they can have healthier and longer lives. We are well-positioned to fulfill this need to continue to benefit our customers and stakeholders,” Wan Saiful concluded. -Bernama